Red Dot Design Award
Corporate Stationery

Kakaopay Onboarding Kit

Kakaopay Onboarding Kit | Red Dot Design Award

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Kakaopay is a South Korean TechFin provider offering various financial services, such as on- and off-line payment, money transfer, and even investment. Its consistent corporate stationery, characterised by a harmonious set of colours, is also lived in internal communication: on the first day of work, new employees receive an onboarding kit, which makes the culture and philosophy of company tangible in its design. Featuring the headline “Hello, _____”, the kit can be personalised on the cover by handwritten entries and contains nine different stationery items, including an old notebook aimed at symbolising cash, which will be redundant in the future.

Red Dot Design Award

Kakaopay Onboarding Kit | Red Dot Design Award