event design

Kaldewei Trade Fair Stand ISH 2011

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A simple white cuboid constitutes the outer shell of this emotionally charged presentation of the bathroom as a stylish space. Inside, the visitor can immerse him- or herself in an extraordinary experience, in which the products feature as “icons of style”. Via vertical and horizontal openings, which allow the viewing of the inside of an agate nodule, Kaldewei communicates its core competence, which lies in the process of refinement. An 8.50 metres long steel sculpture, floating in wave-like geometry over the lounge, was an eye-catcher which turned the bath-room into a space for design icons and art.

  • Client:
    Franz Kaldewei GmbH & Co. KG, Ahlen
  • Design:
    Schmidhuber + Partner, Munich