Red Dot Design Award
Brand Design

KAOLA

KAOLA | Red Dot Design Award

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KAOLA is a leading e-commerce platform in China which offers a wide range of imported goods, for example from Europe. Based on the essence of a lifestyle brand, its design was relaunched to meet various online and offline requirements. The new logo creates a visual link between koala bears and the brand name. Therefor it looks like a very abstract version of a koala’s face. The circular graphic element derived from the logo is repeated throughout the brand appearance, for example by serving as a striking, colourful background for product presentations.

Red Dot Design Award

KAOLA | Red Dot Design Award
KAOLA | Red Dot Design Award
KAOLA | Red Dot Design Award
KAOLA | Red Dot Design Award