Packaging Design

Karl Juchheim – White Day 2011

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In Japan, Karl Juchheim is famous for his Baumkuchen baking skills. For the occasion of White Day, when men give presents to their wives and girlfriends, a seasonal packaging design was created – presenting a poppy field – which captures the happiness of spring with its fresh colours. The floating clouds in the background symbolise the scents of this season, and the delicateness of the flowers is visualised through the transparency of the petals. Characterised by simplicity and high quality, this packaging reflects the confectionary’s brand values.

  • Client:
    Juchheim Co. Ltd., Tokyo
  • Design:
    Peter Schmidt Group, Hamburg