Beverage Packaging, Brand Identity

Kayatea

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Kayatea is a family-run business based in Casablanca, which has created a range of Moroccan ice teas for the international market. An overarching identity was developed for the product range, which comprises four ice-tea flavours (mint, cherry, lemon and nectarine). Each flavour has its own distinctive personality, which is reflected in the characteristic pattern on the beverage cans. The design follows the colour scheme of the respective fruit or mint, combining them in certain cases with typical Moroccan colours and patterns. The brand’s logo also comes in a corresponding variety of colours.

Credits
  • Client:
    Moroccan Ice Tea, Casablanca, Morocco
  • Design:
    DAY creative business partners, Amsterdam, Netherlands
  • Creative Direction:
    Gesina Roters