Corporate Identity

Kaywon-Play

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The striking corporate design for the Kaywon School of Art and Design in Seoul was developed with the motto “Kaywon-Play”. The term “play” is reminiscent of carefree childhood memories and conveys the flexible subject choice at the academy. The white logotype is combined with five different colour boxes, which symbolise the available fields of study. The upside down images of students and class rooms show scenes from everyday life at school. The design is, among others, used in magazine ads, on buses and on subway screens.

Credits
  • Client:
    Kaywon School of Art & Design, Uiwang City, Gyeonggi Province
  • Design:
    S/O PROJECT, Seoul
  • creative direction:
    Hyun Cho
  • art direction:
    Yeonsoo Kim
  • graphic design:
    Meejin Kim
  • planning:
    Jongkook Yi
  • photography:
    Hoseung Lee