The company introduced their new corporate design at the Euroshop 2017. The trade fair stand was supposed to clearly reflect the company’s service portfolio. Both objectives were cleverly combined in the concept of the stand. The company staged its own booth as a reference project. The black and white colour scheme skilfully presented the new corporate design of KECK. A central workbench introduced the individual service phases in exhibition stand construction, from the first design steps to finalisation, in a detailed and clear manner to the visitor.