Kellyone is a brand of fruit and vegetable juices that can be individually customised and ordered online. The aim is to attract consumer groups that value personalisation, fashion and a dynamic lifestyle. The colourful illustration starts with a simple dot and evolves into a “galaxy-like” fruit and vegetable motif, based on the chosen ingredients. The personalised packaging design gives consumers an interactive experience that is simple and clear. They can choose from 100 types of fruit and vegetables. The packaging uses kraft paper for the box, which protects the glass bottle during transport.