Red Dot Design Award
Cosmetics Packaging


KERASYS NATURING | Red Dot Design Award

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Kerasys Naturing is a natural shampoo that is free of preservatives and silicone. The bottle design is based on the conceptual idea of an ocean jungle, aiming to express natural vitality and freshness through three-dimensional illustrations of marine organisms. Thus, the embossing on the side of the shampoo bottle provides consumers with an experience that is both visual and tactile. The holographic sticker on the back of the bottle creates the effect of external light reflection, reminiscent of clear sea water flooded with light.

Red Dot Design Award

  • Client:
    Aekyung Industrial Co., Ltd., Seoul
  • Design:
    Aekyung Industrial Co., Ltd., Seoul
  • Creative Direction:
    Chang Hee Seo
  • Graphic Design:
    Youn Jae Oh, Ae Ra Sin, Tae Hee Lee