With the aim of reflecting the personality of the brand, this packaging design puts the brand logo and the various product specifications centre stage. The eye-catching chip packs in vibrant colour combinations, allow for a clear differentiation of the large variety of flavours. In addition, illustrations of the ingredients make selecting the desired flavour easy. The bags for the basic chips line feature the key visual of a worker stirring the kettle, illustrating the handmade quality of the product.
Turner Duckworth, London/San Francisco
David Turner, Bruce Duckworth
Clem Halpin (Design Director), David Blakemore, Buzz Burman, Matt Lurcock, Jamie McCathie