Red Dot Design Award
Food Packaging

Kettle Vegetable and Sweet Potato Chips

Kettle Vegetable and Sweet Potato Chips | Red Dot Design Award

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With the new design for their Vegetable Chips range and the launch of the Sweet Potato Chips range, Kettle Foods intended to communicate the great taste experience and premium quality of those snacks. The visual concept of the packaging focuses on bringing the various vegetable ingredients to the fore using lively coloured drawings that emphasise their crispness and crunchiness. The illustrations are positioned to achieve true edge-to-edge printing, giving maximum visual impact without compromising the simplicity of the design, which is a consistent element of the brand identity.

Red Dot Design Award

  • Client:
    Kettle Foods, Norwich
  • Design:
    Turner Duckworth, London/San Francisco
  • Executive Creative Direction:
    David Turner, Bruce Duckworth
  • Creative Direction:
    Clem Halpin
  • Graphic Design:
    Matt Lurcock
  • Illustration:
    Chris Wormell
  • Artwork:
    James Norris
  • Account Management:
    Amanda Bothwell, Monica Annesanti