KfW Foundation – Storytelling is the new way to inform
Pursuing a concept of vivid storytelling, this website aims to leave a lasting impression on a broad target audience. Accompanied by atmospheric sounds and related through the words of a participant, the stories of the various KfW Foundation projects are documented in evocative images so as to establish an emotional connection. Users can thus directly experience not only the projects but also the people behind them. A navigation menu that is reduced to essentials, along with the dynamic appeal of the site layout, allows the project presentations to take centre stage.