The carmaker KIA uses this signature perfume for men and women of all ages as a marketing tool. It communicates brand attributes such as vibrancy, reliability and distinction. The packaging design follows a minimalist approach with contemporary accents. Dynamic lines as well as the choice of materials highlight the identity of the carmaker. The capsule-like aluminium container and its lid possess the same contours, their dimensions characterised by harmony. The matt metal surface, in contrast to the dark-grey accents, lends the flacon a self-contained elegance.