Red Dot Design Award
iPad App

Kia Sorento

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Addressed to consumers and Kia dealers, the new Sorento iPad app was developed for the purpose of helping to more intuitively understand the design and the advanced technological features brought forth by the new Kia Sorento. The app was particularly aimed at delivering this information easily and quickly. The product features were put centre stage and, based on extensive imagery, a clear arrangement and overview of information was established to convey them effectively. In addition, through 3D videos and a high degree of interaction, these features are presented more in detail and users can experience a variety of situations and environments as well as the main functions of the new SUV model in a virtual reality.

Red Dot Design Award

  • Client:
    Kia Motors Corporation, Seoul
  • Publisher:
    Joong-Kwan Yoon
  • Project Management:
    Seok-Hoon Jeong
  • Design:
    JNS Communications, Seoul
  • Head of Marketing:
    Yong-Tae Shin
  • Creative Direction:
    Seung-Ho Cho
  • Art Direction:
    Jun-Young Choi
  • Graphic Design:
    Su-Ji Lim