iPad App

Kia Sportage

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This iPad application invokes digitised descriptions and 3D video clips to present the Kia Sportage with its many features. The showroom portion of the app displays descriptions of specific car features, such as the stop and go system or the electro-chromic mirror. Both the exterior and the interior of the car are presented in a detailed 360-degree view. The car’s features can be experienced through photo and video galleries, as well as interactive elements. Furthermore, a customisation tool allows users to browse all available colour and wheel options.

Credits
  • Client:
    Kia Motors Corporation, Seoul
  • Design:
    Design and Communication, Seoul
  • head of marketing:
    Sang-Kyoon Woo
  • creative direction/ strategic planning:
    Seokhoon Jeong
  • art direction:
    Yongho Jeong
  • graphic design:
    Sunghoon Hong
  • project management:
    Youngsuk Jeong, Deokgeun Yoon
  • film direction:
    Sangyeul Lee