The packaging design of the Dunkin’ Donuts coffee assortment comprises 34 different take-out cups. To convey that the brand is well known all over the world, the illustration-style design features a variety of characters from all countries where this coffee is sold. The highly detailed design communicates the international brand identity: the letter “I” in the name Dunkin’ is replaced by a cartoon-like character with country-specific clothes and traditional accessories. The motif series triggers buying impulses and encourages customers to collect the cups.
SPC, Design Center
Kang Joong Gyu
Son Soorin, Lee Sangbae, Lee Young Hun, Na Ji Yeon