Red Dot Design Award
Brand Identity

Kitchen Lab

Kitchen Lab | Red Dot Design Award

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Kitchen Lab is a casual fusion restaurant located in Daejeon, one of South Korea’s major cities and the science hub of the region. The restaurant’s brand identity incorporates the city’s historical background as well as distinct regional characteristics. The words laboratory and kitchen were combined to create an intuitive and inviting name. For the logo, the letter “A” positioned in the centre of the word LAB was transformed into an image of a triangular flask. The menu is also inspired by the kitchen laboratory concept.

Red Dot Design Award

Credits
  • creative direction:
    Jongeun Ahn
  • graphic design:
    Jongeun Ahn, Yontae Kim
Kitchen Lab | Red Dot Design Award
Kitchen Lab | Red Dot Design Award
Kitchen Lab | Red Dot Design Award