Advertising Illustration

Klamauk – Spirits of the Night

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The visual identity for the independent international record label Klamauk is oriented towards a new generation of young people for whom this music is a central part of their lifestyle. Inspired by this lifestyle, a parallel universe emerged featuring interesting characters, mystical figures and futuristic inventions like the “incredible muscle suit” – all brought to life in a unique illustration style on album covers, posters, magazines and online. In addition, they were also presented at events in clubs where an interactive stage design breathes life into the Klamauk universe.

  • Client:
    klamauk music & art GbR, Mainz
  • Design:
    Leo Burnett GmbH, Frankfurt/Main
  • Creative Direction:
    Hans-Jürgen Kämmerer
  • Graphic Design:
    Michael Fluhr
  • Text:
    Manuel Rentz