Corporate Design, Communication Concept

Klavierfieber

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For the piano and arts festival Klavierfieber (Piano Fever) in Berlin a multifaceted, attention-grabbing communication campaign was developed: posters, flyers, invitation cards, a website, a programme catalogue and a film trailer. The key visual is inspired by a stylised piano keyboard and communicates, in an eye-catching manner, both the dynamic aspect of the festival and the passion of the young pianists performing there. Abstract brushstrokes and colour spots further serve to highlight the artistic flair of the festival.

Credits
  • Client:
    Dr. Gabriele Minz GmbH Internationale Kulturprojekte, Berlin
  • Design:
    MetaDesign AG, Berlin
  • head of advertising:
    Prof. Uli Mayer-Johanssen
  • art direction:
    Marcus Wacker
  • graphic design:
    Marcela Grupp, Elke Haß
  • text:
    Marcel Linden, Regine Jung
  • account management:
    Ulli Mayrock