The Klitschko Foundation, established by world-famous boxers Vitali and Wladimir Klitschko, is committed to sports and educational projects for the Ukrainian youth. The motto of the charitable organisation is “Fight for your dream!”. This philosophy of striving and achieving is embodied visually by the “K-man” sign, which looks like the letter “K” and, at the same time, like a boxer lifting his arms in victory. The simplicity of this brand identity design makes it easy to be reproduced by anyone, anywhere, e.g. scribbled on paper or sprayed on a wall.