Packaging Design

KMC Pink Lady

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Pink Lady is a limited special edition by KMC Chain. With this edition, the market-leading manufacturer of bicycle chains supported the New York-based charity organisation Pink Ribbon and its breast cancer awareness campaign in 2010. Based on the red Aids ribbon, the design of the box incorporates the pink ribbon’s colourfulness and language of form. The lid, which features a stamped-out opening, reveals a bicycle chain draped in a loop, while transparent sections of packaging underline the play of colours.

  • Client:
    KMC Chain Industrial Co., Ltd., Tainan
  • Design:
    GIDEA GROUP, Tainan
  • creative direction:
    David Pan
  • graphic design:
    David Lin, Yihuey Lin, May Weng
  • project management:
    Zoe Huang
  • photography:
    E.J. Lin