Corporate Design, Communication Concept

Kö-Bogen Düsseldorf

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The corporate design and communication concept for the Kö-Bogen construction project was developed with the objective of making sure citizens remain thoroughly informed. The well-known term “Kö”, short for the street name Königsallee, was reinterpreted and implemented as a logo. This innovative composition fosters space and – together with the slogan “Zukunft für Düsseldorf” (Future for Düsseldorf) – communicates a vision. The central motto “Leben Gefühl Stadt” (Life Feeling City) complements this communication. A harmonic colour scheme of blue and green symbolises a lifestyle connected to nature. The transparent exhibition pavilion was conceived as a synthesis of communication, design and architecture; its modular construction is flexible, allowing the pavilion to be set up in various locations.

Credits
  • Client:
    Landeshauptstadt Düsseldorf, Dezernat Planen und Bauen, Düsseldorf
  • Design:
    Lutz Menze Design, Wuppertal
  • creative direction:
    Lutz Menze
  • graphic design:
    Janina Maisler, Astrid Grahl
  • text:
    ag-text
  • photography:
    Dirk Krüll, Düsseldorf
  • illustration:
    FSWLA Landschaftsarchitektur, Düsseldorf
  • exhibition stand construction:
    Ueberholz GmbH, Wuppertal