The visual corporate identity developed for this strategic management consultancy was supposed to creatively reflect the entrepreneurial values, the work and the consulting approach, as well as the characteristics of the company, visualising everything in a tangible manner. The name conveys a high standard: KÖNIGSWEG (Silver Bullet) hints at the best way to find a solution by considering all relevant factors and aspects. The corporate design is characterised by being distinct and bold. Its striking, contrasting colour code yields a high recognition value. In addition, a rectangle in a strong colour contrast is used as a key element for communicative clarity.