Launch Campaign

Kohler Numi

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With the objective of creating a brand positioning that communicates the unique values of the Numi toilet for discerning customers, a comprehensive launch campaign for print, TV and web was developed. The communication strategy and all its individual elements were conceived as one entity to underline the sense of mystique, luxury and power that characterises this technically innovative product. An image language inspired fashion photography uses cinematic locations, where the promoted product is perceived only at second glance.

Credits
  • Client:
    Kohler, Kohler
  • Design:
    Ammunition, San Francisco
  • creative direction:
    Brett Wickens, Ammunition; Tristan Butterfield, Kohler
  • art direction:
    Jeremy Matthews, Ammunition
  • text:
    Jenny Shears
  • photography:
    Paolo Zambaldi
  • film production:
    Logan
  • animation:
    Noble Studios
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