The video was shot like a cinematic production boldly showcasing Numi’s futuristic silhouette in the glass-walled Stahl House (Case Study House #22) as if exhibiting it in a gallery in the sky. The goal was to put the company’s most advanced toilet on a level with an equally minimalist, yet impressive environment. Inspired by Ingmar Bergman’s “Scenes from a Marriage”, the film captures moments of a day in the life of a glamorous, young couple: arguing, making up, then both of them alone. Numi makes a cameo appearance in each scene. The result is a film which works perfectly well as a marketing tool and is also an aesthetic experience.