Exhibition Design

Korean Pavilion – Expo Milano 2015

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The Korean Pavilion at Expo Milano 2015 is implemented with black-and-white architectural spaces revealing the central theme of “Food for the Future”. By using an unconventional design concept, the aim is to make the visitors rethink what it really means to “eat”. With a combination of content expressed through various media arts, this exhibition covers the areas of Balance of Nutrition, the Fermentation Process, Food Storage Systems and Sustainable Future Foods. The concept of a two-storey building leads the visitors into a Korean restaurant at the end of the tour, offering a four-dimensional learning experience.

Credits
  • Client:
    Korean Ministry of Culture, Sports and Tourism, Korea Tourism Organization, Sejong City
  • Design:
    SIGONGtech, Seongnam City, Gyeonggi Province
  • Creative Direction:
    Joongho Cha, SIGONGtech
  • Art Direction:
    Sanghoon Lee, SIGONGtech
  • Art Direction:
    Euntaek Cha, Africa Pictures