packaging design

Kratochwill Brewery Packaging

Back Download

An unconventional packaging design makes this beer brand stand out from its competitors. In creating the design, emphasis was placed on the exclusive presentation of a bottled beer which is produced in small batches by the Kratochwill brewery. The bottle is modelled on the formal language of a champagne bottle. The edition of three different flavours comes in a gift box with a disproportionately large logo. As part of the logo, a head of foam formed by international words for beer indicates the content.

Credits
  • Client:
    Pivovarna in pivnica Kratochwill d.o.o., Ljubljana
  • Design:
    Futura DDB d.o.o., Ljubljana
  • creative direction/art direction:
    are Kerin
  • concept:
    are Kerin
  • graphic design:
    are Kerin
  • project management:
    Ana Por