Red Dot Design Award
Packaging Design

Kratochwill Honey Beer Packaging

Kratochwill Honey Beer Packaging | Red Dot Design Award

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Honey beer is a new product of the Slovenian brewery Kratochwill. The beer has a special taste, since honey is added to the beer in the brewing process. Echoing this ingredient, the packaging is reminiscent of a bee. A yellow and black paper bag encloses the bottle and is twisted at the top end. The unique logo has a distinctive look against the high-contrast colouring. The product denomination in various languages at the top end of the label lends the beer an international appeal and is consistent with the brand emblem that also features multilingual elements.

Red Dot Design Award

  • Client:
    Pivovarna in pivnica Kratochwill d.o.o., Ljubljana
  • Design:
    Futura DDB d.o.o., Ljubljana