Krone is a new Norwegian beer brand, conveying “crown” quality through the use of a horizontal E. Its minimalistic packaging design reflects the natural ingredients of this organic beer, while avoiding a clichéd organic look. Keeping the focus on the simple frosted glass, all graphics are silk-screened directly onto the bottle. Both the name and the golden colour hint at beer traditions and quality, contrasting with the puristic design. The frosted glass bottle stands out in the Norwegian beer market and looks cold even on the supermarket shelf.
NorBrew, Oslo, Norway
Creuna, Oslo, Norway
Marc Ligeti, Kristina Nyjordet
Marc Ligeti, Kristina Nyjordet, Thor-Erik Ramleth (Contribution)