Red Dot Design Award
Event Design

KUKA Systems Energy Cinema

KUKA Systems 
Energy Cinema | Red Dot Design Award

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The trade fair installation from KUKA Systems GmbH was focused on a KUKA robot placed in an all-round translucent protection cube. The robot’s monumental appearance and ease of movement were used to create a mysterious choreography of captivating, dynamic appeal. Three large monitors were mounted onto the free-moving robot arm which, programmed to move to the rhythm of music, would make the monitors start to dance. Visitors were thus offered insight into a virtual space containing several themed units that were navigated and targeted by the robot one after another.

Red Dot Design Award

  • Client:
    KUKA Systems GmbH, Augsburg
  • Design:
    LIQUID | Agentur für Gestaltung, Augsburg
  • head of marketing:
    Markus Meier
  • creative direction:
    Ilja Sallacz
  • art direction:
    Marc Frank
KUKA Systems 
Energy Cinema | Red Dot Design Award