Red Dot Design Award
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La Famiglia

La Famiglia | Red Dot Design Award

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This print advertisement for Italian appliance brand Barazza appeals to a style and design conscious audience. It refers to the brand’s long, rich history, a large part of which is related to family. The composition is inspired by Leonardo Da Vinci’s “The Last Supper” and, in a very elegant yet humble way, shows four generations of an Italian family and the joy of coming together to share food and drink around the family table. The aim of this project is to capture not only the emotion of the target audience, but also their imagination.

Red Dot Design Award

  • Client:
    Abey Australia, Melton, Victoria
  • Design:
    HM., Melbourne
  • head of marketing:
    Audrey Bugeja
  • art direction:
    Miguel Valenzuela
  • photography:
    Gerard O’Connor
  • stylist:
    Marc Wasiak
  • account management:
    Nancy Bugeja