The image campaign refers to the origin of the brand Lacoste: company founder René Lacoste was a tennis professional and is considered the inventor of the modern polo shirt. The iconic shirt is staged as a tennis, golf or cricket ball, surrounded by a bright aura. Because of this sophisticated alienation, the advertising commands the attention of the observer. At the same time, the presentation, which concentrates on the essentials, clearly communicates that the brand has a rich history in sports.
[Red Dot: Junior Award]
Yugendu Vyas, SCAD
SCAD Savannah College of Art and Design, Savannah, Georgia, USA