Ladyfests originated in the Riot Grrrl movement of the 1990s and are non-profit, queer-/ feminist art and music festivals. For one of these events, a comprehensive marketing
identity was created as a diploma thesis with the aim of both making the festival accessible to a wider public and transporting the political content of the event beyond its hitherto subculture confines. Using a stop motion technique, several typical Ladyfest slogans and statements were illustrated typographically and animated as web clips, while some of the still images were used in various media, such as in the programme brochure, in print ads and for various merchandise items. The result is a consistent appearance that indicates the distinct and creative programme of the Ladyfest. The recurring hand-written typography represents a prominent element of the overall corporate design.
Statement by the jury
»This corporate identity centres on the idea of speaking a language, but without establishing a brand through it. The typography’s visual communication, in this case the combination of photography and handwritten text, serves as the logo – meaning: the campaign itself is the logo, although it always deals with something else. Here lies the strength of this student work, which also illustrates that the traditional distinctions between typography, headline, photography and brand are dissolving and merge into one.«
Folkwang Universität der Künste / Folkwang University of the Arts, Essen supervising professor Prof. Peter Wippermann, Prof. Christoph Zielke