Brand Relaunch, Brand Communication

Laib und Seele

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The corporate design for Laib und Seele unites craftsmanship and lifestyle. The powerful typography employed provides a down-to-earth appearance, while the use of intense colours appeals to lifestyle-oriented tastes. Illustrations inspired by the art of pastry-making underline the creative facets of this handicraft, conveying an appealing overall look. The unique design parameters pervade the brand’s entire communication range – from interior design, external communication and staff uniforms to menus, coffee-to-go cups, coffee tins, paper bags and pastry boxes.

Credits
  • Client:
    Laib und Seele, Bäckerei/Konditorei, Ahlen
  • Design:
    cyclos design GmbH, Münster