Web Special

Lamborghini Huracán – User Experience of a Different Kind

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Fans of Lamborghini Huracán can now experience the sports car in an interactive way, as the web configurator turns the true-to-detail 3D model into an entirely new virtual experience. Potential buyers configure their dream car, see a realistic image of their personal model in the configurator, and share it on social platforms. Once configured, the Huracán is available for an online driving experience. Huracán comes alive on the track thanks to realistic vehicle physics, detailed graphics and the original sound of the 10-cylinder car. With this game application, 3DXCITE underlines the industry trend towards gamification. Using attention-grabbing features, users are introduced to the car with gaming elements in a fun and emotional way, establishing a connection with the brand. The result is a perfect combination of live driving experience, professional design and performance.

  • Client:
    Automobili Lamborghini S.p.A., Sant’Agata Bolognese
  • Design:
  • Concept/Design:
    Andrea Siegl, Markus Siegl, Johannes Kroker
  • Programming:
    Jörg Fiedler, Sascha Thiel, Philipp Neumann, Christian Menzinger
  • Content Production:
    Heiko Lange, Catalin Satmarean
  • Data Preparation:
    Günter Gaudeck, Daniel Cline
  • Project Management:
    Charlotte Seidel, Bastian Wildenhues
  • Account Management:
    Mirko Barone