Published twice a year, the Lamborghini magazine is distributed exclusively to Lamborghini owners and drivers. It is an important tool in the marketing mix for the Italian maker of sports cars while at the same time embodying the Lamborghini corporate culture. Each of the 180 pages features a visionary, cutting-edge layout. The editors of the biannual customer magazine rely on the authenticity of their stories and product photography. The car photo shoots from around the world tell vivid tales full of emotion, elegance and ambience.