Red Dot Design Award

Lange Fahrt

Lange Fahrt | Red Dot Design Award

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This banner utilises the natural scrolling behaviour of website visitors to visualise the advantages of Mercedes’ innovative, fuel-efficient automobile technology. The trajectory covered when scrolling symbolises the distance that this new technology can take vehicle drivers without having to refuel. While users are scrolling down, the new C-Class accompanies them to the bottom of the page. Yet when the end is reached, the journey is far from over – because thanks to this novel technology, the new C-Class goes much further than expected.

Red Dot Design Award

  • Client:
    Mercedes-Benz Vertrieb Deutschland, Berlin
  • Design:
    Elephant Seven Hamburg GmbH, Hamburg
  • creative direction:
    Julia Kestner
  • art direction:
    Sebastian Moormann