The deliberately cautious redesign of the Langenscheidt publishing group focused on optimising the cross-media applicability of the iconic trademark, the blue “L” against a yellow background. Removing the border, increasing the size of the yellow surface and adjusting the proportions meant that its appearance in small sizes could be improved, while the clarity of the colour contrast and the shapes are more defined. As a whole, the corporate design impresses with a flexible yet consistent system in terms of the application of the trademark and brand colour.
Langenscheidt GmbH & Co. KG, Munich
KW43 BRANDDESIGN, Düsseldorf
managing director creation:
Prof. Rüdiger Goetz
Daniel Koval (Senior Art Director), Dennis Melskotte