Packaging

Le Santi

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Le Santi is a trademark for a weightloss food line. The distinctive packaging design aims to appeal to both women and men who want to lose weight in a pleasant way. In order to convey that one can lose weight anytime, a pictorial language has been created which vividly illustrates the weight-loss process. The packaging presents graphic shapes subjected to a visual metamorphosis of becoming thinner in the “waist”. By means of this visual metaphor, the brand message is communicated in a unique and convincing manner.

Credits
  • Client:
    Vertex, Saint Petersburg
  • Art Direction:
    Arina Yushkevich, Ksenia Alekina
  • Concept:
    Veronica Toropsova
  • Design:
    :Otvetdesign, Saint Petersburg
  • Account Management:
    Aleksandr Bakin
  • Creative Direction:
    Vladimir Fedoseev