Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Brand Design

L’EAUNDRY Fragrance Laundry Detergent

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L´EAUNDRY is a luxury fragrance laundry detergent, launched in 2014. Due to its success, the range was extended to include other scented products in 2016 and it was decided to give the brand its own visual identity, which spans from products to stationery. The visual identity is based on the shape of the bottle, including its black cap, which created the first visual representation of the brand. The result is a consistent, strong and unique visual brand identity.

Red Dot

Credits
  • Production:
    Martin Lühe
  • Chief Creative Officer:
    Stefan Kolle
  • Client:
    T.D.G. Vertriebs GmbH & Co. KG, Hamburg
  • Project Management:
    Jana Bier
  • Text:
    Lorenz Ritter
  • Creative Direction/Product Design:
    Christian Doering
  • Photography:
    Imke Jansen
  • Design:
    KOREFE, Hamburg Kolle Rebbe GmbH, Hamburg
  • Retouch Artist:
    Tommy Szewczuk
L’EAUNDRY Fragrance Laundry Detergent
L’EAUNDRY Fragrance Laundry Detergent
L’EAUNDRY Fragrance Laundry Detergent
L’EAUNDRY Fragrance Laundry Detergent

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