Red Dot Design Award
Exhibition

Lebendige Erinnerung

Lebendige Erinnerung | Red Dot Design Award

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Raum-D is a therapeutic studio for people with dementia. Following a creative working approach, the studio offers patients new ways of dealing with their memories. Aiming to raise awareness for the Raum-D therapy programme in the region and in the local media, and also to sensitise the public to this complex topic, this exhibition traces the life story of a theoretical Alzheimer’s patient. A three-dimensional model of a brain invites visitors to learn about this person’s life story, memory by memory. The personal and historical milestones in the person’s life thus become accessible once more.

Red Dot Design Award

Credits
  • Client:
    Raum-D, Atelier für Menschen mit Demenz, Düsseldorf
  • Design:
    Ogilvy Germany, Düsseldorf
  • head of advertising:
    Thomas Schwarz
  • creative direction:
    Andreas Steinkemper
  • art direction:
    Paul Kuna
  • text:
    Kajo Strauch
  • project management:
    Anke Breuer
Lebendige Erinnerung | Red Dot Design Award
Lebendige Erinnerung | Red Dot Design Award
Lebendige Erinnerung | Red Dot Design Award