The corporate design for the local tomato producer Legajny aims at increasing brand recognition while keeping its traditional look and feel. To target new customers in Poland’s major cities, the original logo was redesigned into a contemporary look. The use of natural materials such as felt, cotton, recycled paper and cardboard conveys the tradition of the brand. The functional yet appealing packaging as well as advertising gadgets such as felt coasters reflect a friendly, slow-life philosophy.
Legajny Sp. z o.o., Barczewo
Monika Ostaszewska-Olszewska Studio, Warsaw
Zofia Konarska, Katarzyna Minasowicz, Para-Buch, Warsaw