Corporate Design Relaunch

Legis

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Legis is a group of companies engaged in security services. The logo was redesigned with the objective to clearly stand out from the imagery of the competition. The new word and design mark shows a triangle because security must be reliable and robust, but drastic actions have to be taken when required. A triangle with three angles of 60 degrees each is a solid form, that is often used in items directly related to security. However, whereas the tip of a chevron usually faces down, this triangle points upward in order to gain more attention.

Credits
  • Camera:
    Maxim Stekolshikov
  • Art Direction:
    Denis Bashev
  • Client:
    Legis, Moscow, Russia
  • Design:
    CreativePeople, Moscow, Russia
  • Project Management:
    Katerina Kovaleva, Alexander Medvinskiy, Alina Maslennikova
  • Graphic Design:
    Vladimir Kulikov
  • Technical Design:
    Vladimir Kowalskiy