The S-Magazine provides professional photographers, who work with the Leica S-System, a platform on which to stage their productions. In the first issue three fashion photographers present their work, the framework being the creative dialogue between photographer and model. The first issue is published with three different cover pictures from the main photo series. In addition to the photographic works, the S-Magazine stands out due to its elaborate design and excellent quality of print and production. This reflects the high standards of the brand and appeals to the target group.