Packaging Design

Lenovo Smartphone

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The packaging for the first smartphone by Lenovo was designed to be well suited for high-quality mass production. The logo on the front of the box features clear imagery combined with surprising graphic elements in order to increase recognition value. With its characteristic, bevelled edges, the packaging design was inspired by one of the product’s industrial design features. The packaging interior contains several layers for better protection and optimal use of space.

Credits
  • Client:
    Lenovo
  • Design:
    Innovation Design Center Lenovo