A corporate design that arouses sympathy, is versatile in its use and also has high recognition value was developed for the children’s foundation “Lesen bildet” (reading is educational). The key visual is a specifically conceived reading owl, a symbol of wisdom and education. The animal illustration serves as a cheerful and likeable figure that is used flexibly throughout the corporate design. It depicts the varied aspects of reading, thus illustrating how reading conveys humour, tension, adventure, emotion, freedom and a lot more. Colourful areas are not only used to highlight content but, thanks to their shading, are also reminiscent of children’s drawings.