Red Dot Design Award
Packaging

Let’s drawing

Let’s drawing | Red Dot Design Award

Back Download

Against the backdrop of our current throwaway culture, with its high amount of vegetables and fruits being wasted, the packaging design for “Let’s drawing” is an expression of the search for a sustainable alternative. This concept not only applied plant pigments to the production of pastel pens; it also successfully developed colorants for screen-printing. The aim of using this innovative colour extraction technology is to change the number of existing discarded ingredients in the future. The resulting series of plant-based pastel pencil cases features a packaging design style inspired by oriental pastoral and paper cut-outs.

Red Dot Design Award