Microsite

Lexus New Generation IS

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This dynamic, interactive microsite presents a Lexus luxury sedan, the New Generation IS. The main page is configured using geometric lines and patterns that take visual inspiration from the car‘s sleek design elements to illustrate its innovation and dynamism. Moving images and text create an organic story that introduces the vehicle. By incorporating animation into bright and intense visuals, users connect with the content. They can explore every corner and feature of the car simply by scrolling the mouse or using the keyboard.

Credits
  • Client:
    Toyota Motor Korea Co., Ltd., Seoul
  • Design:
    designfever, Seoul
  • Creative Direction:
    Ju-Hwan Lee
  • Motion Design:
    Do-Hoon Kim
  • Project Management:
    Na-Lee Yoo
  • Strategic Planning:
    Joon-Woo Kim
  • Web Design:
    Sang-Hun Lee, Kwang-Pyo Kim