Interactive Installation

Lexus – Seoul Motor Show

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The goal of the Interactive Table at the Seoul Motor Show was to provide visitors with an intense experience of the Lexus car brand’s exclusivity, with miniature models of the cars interacting with the iPad platform. The physical movements of the cars on the Interactive Table created analogue responses on the tablet, thus opening up new dimensions by combining human interaction with digital stimulation. A central role was played by the Visualizer, which rendered the Lexus vehicles in real time using light and colour in the form of intersecting lines.

  • Client:
    Toyota Motor Korea Co., Ltd., Seoul
  • Design:
    designfever, Seoul
  • Creative Direction:
    Ju-Hwan Lee
  • Film Direction:
    Gi-Yong Rhee
  • Account Management:
    Hyun-Joo Lee
  • Project Management:
    Yong-Hoon Cheon
  • Technical Direction:
    Hyung-Joo Shin