User Experience Design


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This graphical user interface reflects the playful overall concept of the G5 smartphone. The rounded contours of the app icons and the clean line icons, as well as the kaleidoscope effect of the lock screen’s live wallpaper, convey this coherent unity. Bright colours, fun illustrations and bold imagery bring the apps to life and provide an immersive user experience. Various effects, such as adaptive colour changes on a semi-transparent background, create harmony and enhance user-friendliness through clear feedback and natural, intuitive and feedforward interaction.

  • Design:
    LG Electronics Inc., Seoul
  • Client:
    LG Electronics Inc., Seoul
  • Creative Direction:
    Mijun Yoo
  • User Interface Design:
    Kunho Lee, Younghoon Kim, Youngwook Nam